80% faster video editing

Hi ,

Adobe just changed video masking.

What used to take minutes of manual work now happens with a hover and click.

Editors are already using it and 85% of this year's premiering films were made with Adobe Creative Cloud.

Shape masks got faster. After Effects added new 3D tools. Video editing workflows just accelerated.

But first, let me share today's prompt and this week's community win (then see what Adobe's AI masking means for your editing workflow...)

🔥 Prompt of the Day 🔥

Meeting Accountability System

Turn chaotic meeting transcripts into clear action items.

Act as an Executive Project Manager specializing in operational efficiency.

Context: I have a transcript from a [MEETING TYPE] about [PROJECT NAME]. Items get lost in conversation, and I need clear accountability.

Task: Analyze the transcript below. Extract a summary table with only:

Decisions Made (what was firmly agreed upon) Action Items (specific tasks assigned to specific people) Deadlines (dates mentioned)

Ignore general chatter. Focus only on commitments.

[PASTE MEETING TRANSCRIPT]

Content Multiplier Engine

Turn one video into a week of social content.

Act as a Senior Content Marketing Strategist.

Context: I have a transcript from a long-form video about [TOPIC]. My goal is repurposing this into a week of content for [PLATFORM] to build authority with [AUDIENCE].

Task: Review the transcript below. Generate:

Three short-form posts (single strong opinion or tip per post) One thread or carousel outline (breaking down a process mentioned) Five hook variations to introduce these posts

[PASTE VIDEO TRANSCRIPT]

🎉 Win Wednesday 🎉

This week's win comes from Benoit Novel.

He built a metadata generator for a self-publishing platform using Claude.

His words: "Vibecoding a metadata generator for a self-publishing platform. Claude is mind-blowing."

Here's why this matters:

Self-publishing is exploding. More authors are bypassing traditional publishers and going direct to platforms like Amazon KDP, IngramSpark, and Draft2Digital.

But there's a problem nobody talks about.

Metadata creation is tedious and time-consuming. Every book needs categories, keywords, descriptions, and tags formatted exactly right.

Authors spend hours on this. Not writing. Not marketing. Just formatting metadata.

And if you get it wrong? Your book disappears from search results. Readers can't find it. Sales drop to zero.

Benoit saw this bottleneck and automated it.

His tool takes the author's content as input. The AI analyzes it. Then outputs properly formatted metadata that matches each platform's specific requirements.

No manual tagging. No formatting errors. No books lost in search results because of bad metadata.

This is what practical AI looks like.

Not a chatbot answering questions. Not a demo showing what's possible.

A real tool solving a real problem in a real workflow.

Benoit didn't just think about using AI. He built something that removes friction from publishing.

That's the kind of AI application that actually matters.

Authors get their time back. Books get discovered. The publishing workflow moves faster.

What's your win this week?

Did You Know?

Gyms use AI that adjusts mirror lighting throughout the day to make members look more muscular during peak hours, increasing retention through psychological manipulation.

🗞️ Breaking AI News 🗞️

Adobe Launches AI-Powered Object Mask in Premiere Pro

Adobe announced major updates to Premiere Pro and After Effects on January 20.

The headline feature: Object Mask. AI-powered masking that tracks complex moving subjects with a hover and click.

This is available now.

What Changed

Video editors spend significant time creating masks. Isolating subjects, tracking motion, refining edges—all manual work.

Object Mask automates this completely.

Hover over any person or object in your frame. Visual overlays snap into place identifying what you want to mask.

Click once. Perfect mask created in seconds.

The AI tracks the subject automatically as it moves through the clip. No keyframe adjustments needed.

How It Works

From the toolbar, select Object Mask.

Hover across your frame. Visual overlays identify the person or object you want to mask.

Choose from six colored overlays or black-and-white alpha view to preview your mask.

Click to generate the mask.

The AI tracks your subject automatically. You can add or subtract areas using lasso and rectangular editing tools.

Feather and expansion controls let you soften and resize the mask for perfect fit.

The AI model runs entirely on-device. Adobe never uses customer data to train it.

Shape Masks Got Faster

The redesigned Ellipse, Rectangle, and Pen masks now track up to 20× faster than previous Premiere versions.

You can create Shape Masks directly from the toolbar. Resize, move, rotate, and feather with improved controls in the program monitor.

Bi-directional tracking lets you find the perfect starting frame and track forward and backward with one click.

3D perspective tracking anchors masks to surfaces—screens, walls, rotating faces, anything you need.

Live tracking previews show playback as your mask tracks. You can visually identify areas needing refinement before tracking completes.

Frame track editing mode reduces manual adjustments. Make your changes and Premiere combines corrections with tracked keyframes automatically.

What This Enables

Relight a subject without affecting the background.

Blur backgrounds while keeping subjects sharp.

Isolate color grades to specific areas.

Design custom effects in seconds.

Masks become creative building blocks instead of workflow roadblocks.

Adobe added over 90 effects, transitions, and animations to Premiere recently. Fast, accurate masks make all of them more accessible.

After Effects Updates

After Effects 26.0 got major motion design upgrades.

Native 3D parametric meshes: Create cubes, spheres, cylinders, cones, toris, and planes from scratch inside After Effects.

Substance 3D materials: Access over 1,300 free materials to add depth and realism to models.

Variable font animation: Animate every axis a variable font exposes using the Text Animator system with keyframes and expressions.

SVG import as native shape layers: Import SVG files with full vector fidelity and start animating immediately.

New audio effects: Gate, Compressor, and Distortion for cleaning up sound without leaving After Effects.

Firefly Boards Integration

Firefly Boards now sends media directly into Premiere projects with one click.

Generate assets for storyboards in pre-production. Lay out scenes in post-production. Fill missing shots without leaving your project context.

Multiple assets transfer seamlessly. Use professional editing tools to blend generated content into your project.

Frame.io V4 Panel

The new Frame.io V4 panel is now inside Premiere as a beta feature.

Ingest assets, share cuts, and sync notes without leaving the editor.

Versions automatically stack in Frame.io. Feedback shows up on your timeline. Notes stay live as you keep editing.

Frame.io comes included with Creative Cloud at no additional cost.

Adobe Stock Integration

Adobe Stock is now fully integrated inside Premiere.

Browse over 52 million clips including 92,000 free ones. Preview, license, and import without breaking focus.

What This Means

If you edit video, your masking workflow just got significantly faster.

If you do motion design, 3D work that required external tools now happens natively in After Effects.

If you're in post-production, the gap between idea and execution just narrowed.

These updates are available now in Adobe Creative Cloud.

Over to You...

Does Adobe's Object Mask solve your biggest video editing frustration?

Reply and share your thinking.

To smarter editing tools,

Jeff J. Hunter 
Founder, AI Persona Method | TheTip.ai

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