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Hey AI Enthusiast,

Amazon just launched Alexa.com.

It's Alexa+ in your browser. Full AI assistant with real-world actions.

Not just answers. It actually does things.

Manages your calendar. Controls your smart home. Orders groceries. Plans meals. Handles life admin.

All with persistent context across voice, mobile, and web.

This is Amazon's move to compete with ChatGPT, Claude, and Google's CC agent.

But first, today's prompt (then why this changes AI assistants...)

🔥 Prompt of the Day 🔥

AI Email Deliverability Optimizer

Act as an email deliverability specialist. Create one AI-assisted optimization process for improving [EMAIL TYPE] inbox placement rates.

Essential Details:

• Email Type: [MARKETING/TRANSACTIONAL/NEWSLETTER]

• Current Deliverability: [OPEN RATE/SPAM %]

• List Size: [SUBSCRIBER COUNT]

• ESP Platform: [EMAIL PROVIDER]

• Spam Trigger Words: [WHAT TO AVOID]

• Authentication Status: [SPF/DKIM/DMARC]

Create one optimization process including:

1. AI spam score checker integration

2. Content rewriting prompts (avoiding triggers)

3. Subject line testing framework

4. Send time optimization analysis

5. List hygiene protocol (bounce/inactive removal)

6. Authentication verification steps

Land in inbox, not spam.

🗞️ Breaking AI News 🗞️

Amazon Launches Alexa.com for Browser

Amazon rolled out Alexa.com to all Alexa+ Early Access customers yesterday.

It brings the full power of Alexa+ to your browser.

This isn't just another AI chatbot interface. It's designed to take action, not just provide information.

What It Actually Does

Alexa.com combines conversation with real-world tasks:

Meal planning: Ask for a week's menu. Alexa generates breakfast, lunch, and dinner based on your preferences. Then adds every ingredient to your Amazon Fresh or Whole Foods cart. Ready to order.

Life admin: Upload documents, emails, and images. Alexa extracts key details, adds appointments to your calendar, and recalls specifics on demand. When was the dog last vaccinated? When's the next soccer game? Alexa remembers.

Smart home control: Your smart home controls are built into the same window. Check who's at the door. Turn on lights. Adjust the thermostat. Unlock the door. Check security cameras. All without touching your phone.

Recipe management: Drop a recipe link into Alexa.com. Ask Alexa to customize it for dietary restrictions. Add it to your recipe library. Convert ingredients to a shopping list. When you're ready to cook, pull it up on your Echo Show for step-by-step guidance.

Entertainment discovery: Plan movie night on Alexa.com. Get recommendations. Once you pick something, Alexa recalls it on your Fire TV so you can start streaming instantly.

Persistent context: Everything carries over across devices. Start a conversation on your browser. Continue it on your phone. Finish it on your Echo Show. All chats, preferences, and personalization sync seamlessly.

Why This Matters

Since Alexa+ launched nine months ago, Amazon has seen massive adoption:

• 2x more conversations

• 3x more purchases

• 5x more recipe requests

Over 600 million Alexa-enabled devices are already in use worldwide.

Now Amazon is expanding beyond voice and mobile. They're bringing Alexa+ to the web because "customers want Alexa wherever they are."

This is Amazon's answer to ChatGPT, Claude, and Google's CC agent.

The difference? Amazon already has the integrations.

They own the shopping platform. The smart home ecosystem. The streaming services. The grocery delivery.

ChatGPT can tell you what to buy. Alexa can actually order it.

Google's CC can draft emails. Alexa can add items to your calendar and shopping list simultaneously.

The multi-surface approach is critical. You start planning dinner on your laptop. Continue on your phone while shopping. Finish on your Echo Show while cooking.

That persistent context across devices is what makes an AI assistant actually useful.

What's Coming

Amazon is redesigning the Alexa mobile app with an "agent-forward design." That means AI agents will be the primary interface, not buttons and menus.

They're also expanding capabilities and integrations. This is just the beginning.

The navigation sidebar keeps your most-used features one click away: recent chats, smart home controls, calendar, shopping lists, uploaded files.

It's designed for seamless task-switching without losing your place.

Did You Know?

AI can detect counterfeit medications by analyzing how pills dissolve in water, identifying fake drugs that would pass all traditional pharmaceutical tests.

🗞️ Additional AI News 🗞️

Microsoft's Nadella: Stop Calling AI "Slop"

Microsoft CEO Satya Nadella just published a blog post about how we should think about AI in 2026.

He wants us to stop calling AI-generated content "slop" and start thinking of AI as "bicycles for the mind."

His exact words: "A new concept that evolves 'bicycles for the mind' such that we always think of AI as a scaffolding for human potential vs a substitute."

Translation: Stop treating AI as a human replacement. Start treating it as a productivity amplifier.

The Irony

Here's the problem with Nadella's framing.

Microsoft laid off over 15,000 people in 2025. Same year they recorded record revenues and profits. Nadella even cited "AI transformation" as one of the company's three business objectives in his layoff memo.

He didn't explicitly say AI caused the cuts. But the optics are rough.

Microsoft wasn't alone. Amazon, Salesforce, and other tech companies pursuing AI laid off workers in 2025. Almost 55,000 tech layoffs in the U.S. were attributed to AI, according to research from Challenger, Gray & Christmas.

Meanwhile, some of the biggest names in AI have been predicting massive unemployment.

Anthropic CEO Dario Amodei warned in May that AI could take away half of all entry-level white-collar jobs, raising unemployment to 10-20% over the next five years. He doubled down on that last month on 60 Minutes.

Much of AI agent marketing uses the idea of replacing human labor as a way to price it and justify its expense.

So Nadella asking us to reframe AI as a helper tool—not a replacement—feels disconnected from reality.

What the Data Actually Shows

MIT's Project Iceberg estimates that AI is currently capable of performing about 11.7% of human paid labor.

But that's not 12% of jobs disappearing. It's how much of a job can be offloaded to AI.

Examples: Automated paperwork for nurses. AI-written computer code.

Some jobs are being heavily impacted. Corporate graphic artists. Marketing bloggers. New-grad junior coders are seeing high unemployment rates.

But here's what's interesting: Vanguard's 2026 economic forecast found that "the approximately 100 occupations most exposed to AI automation are actually outperforming the rest of the labor market in terms of job growth and real wage increases."

Translation: The people who master AI tools are making themselves more valuable, not replaceable.

Highly skilled artists, writers, and programmers produce better work with AI than without it.

The Real Story

AI isn't replacing jobs wholesale. It's automating parts of jobs.

The question is: Are you the person who learns to use AI to amplify your work, or are you the person who refuses to adapt?

Nadella's right about one thing. AI should be a cognitive amplifier, not a substitute.

But that only works if companies actually treat it that way. And if workers actually learn to use it.

Right now, we're in the messy middle. Some companies are using AI to cut costs. Others are using it to increase output. Most are doing both.

The truth: Job loss in 2025 had less to do with internal AI efficiency and more to do with ordinary business practices. Ending investment in slowing areas to pile into growing ones.

AI just became the convenient narrative.

What This Means

If you're not using AI to amplify your work, you're already behind.

If your company is treating AI purely as a cost-cutting tool, that's a red flag.

The winners will be the people and companies that figure out how to use AI to do more, not just the same work with fewer people.

Nadella wants us to stop thinking of AI output as "slop." Fair.

But the industry also needs to stop pretending AI adoption won't displace workers when that's exactly how it's being marketed and deployed.

Over to You...

Are you more valuable because of AI or worried about being replaced?

Hit reply and share where your head's at.

To navigating the AI era,
Jeff J. Hunter 
Founder, AI Persona Method | TheTip.ai

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