Anthropic just spent $35 billion

Follow the Money, Not the Hype

Two months ago Anthropic was rationing Claude to stay afloat.

Today they signed a $35 BILLION compute deal.

Let that sink in.

Same company.

Same summer.

From "we have to cap your usage" to one of the biggest infrastructure deals in tech.

Here's what happened in between.

They hit profitability.

They started prepping an IPO.

And they realized the thing standing between them and the future isn't ideas.

It's compute.

Raw processing power.

So they're locking up $35 billion of it before someone else does.

Now, why should YOU care about a number that big?

Because it tells you where prices are going.

When the smartest companies in AI spend tens of billions to SECURE compute...

That means compute is scarce.

And scarce things get more expensive, not less.

We've watched the price war all summer.

Cheaper models.

Free tiers.

Twenty-cent tokens.

Enjoy it.

But understand what it actually is.

It's a land grab.

They're buying your loyalty at a loss while they lock up the infrastructure.

Once a few giants own most of the compute...

The "everything's cheap" era quietly ends.

So here's your move.

It's the same one the giants are making.

Lock in what you can, while you can.

Founder pricing.

Annual plans.

Intro rates.

If a tool you rely on offers a good long-term deal today, grab it.

That price may never look this good again.

The giants are securing their costs for the next decade right now.

Do the same at your scale. 🫡

Did You Know?

In the early 1900s, the smartest money in America wasn't buying cars...

It was quietly buying up the oil fields and gas stations the cars would need.

The people who owned the fuel outlasted every carmaker that came and went.

Own the thing everyone else has to keep paying for. ⛽

🗞️ The Tip AI News 🗞️

Two more that matter:

1. Instagram is cracking down on fake AI people.

Instagram now wants AI-generated influencer accounts labeled "AI-generated profile."

Skip the label and your reach gets throttled.

Across Reels, Explore, and suggestions.

The takeaway for anyone running AI personas...

Disclosure isn't optional anymore.

Label it, own it, and make "yes it's AI" part of the appeal. 🏷️

2. Your coding agent is quietly wasting your money.

SonarSource put a number on something coding-agent users feel.

Every time your agent reads whole files to find what it needs, it burns tokens.

A ton of them.

They call it the "context tax."

On a big codebase it adds up fast.

The fix is smarter navigation, so the agent grabs only what it needs.

Watch your token bills.

Half of what you pay might be the agent fumbling around for the right file. 💸

⏰ Reminder: Sonnet 5's intro pricing ended this week. It's $3/$15 now.

Over to You...

Go lock in one good long-term rate this week...

Before the cheap era quietly closes. 🔥

Jeff J. Hunter 

Founder, AI Persona Method | TheTip.ai

Get paid to solve problems like this → AI Certified Consultant

PS. The Sonnet price jump is your reminder that "intro pricing" always ends... Whatever you're using at a discount right now, check when that discount expires. 👀

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