WordPress.com adds built-in AI

Hi ,

WordPress.com just launched a built-in AI assistant.

First major website platform to build AI directly into the editor.

Natural language commands to adjust styles, edit content, create images, translate sections. Type @ai in the editor to get AI help.

Available now as opt-in feature.

First today's onboarding email prompt and how AI video generation is collapsing production timelines. Then we'll look at what this AI assistant means for WordPress users.

🔥 Prompt of the Day 🔥

Customer Onboarding Email Builder: Use ChatGPT or Claude

Act as a customer success specialist.

Create one onboarding email sequence for your product/service that maximizes activation.

Essential Details:

• Product/Service: [WHAT YOU SELL]

• Product Complexity: [LEARNING CURVE]

• Activation Goal: [KEY FIRST ACTION]

• Time to Value: [HOURS/DAYS TO SUCCESS]

• Sequence Length: [NUMBER OF EMAILS]

• Support Resources: [HELP AVAILABLE]

• Success Metric: [ACTIVATION RATE TARGET]

Create one onboarding sequence including:

• Email progression strategy (5-7 emails with timing)

• ChatGPT prompt for each email

• Tutorial content integration

• Motivation and encouragement elements

• Common obstacle addressing

• Celebration milestone triggers

Activate customers faster with ChatGPT.

✅ Tips & Tricks Thursday ✅

AI Video Generation Wave

Creating video content traditionally takes days and costs thousands.

Cameras. Crew. Editing. Revisions. Budget overruns. Delays.

Tools like Runway, Pika, and Sora are changing everything fast.

The Shift

Most businesses still produce video the old way. Hire videographers. Schedule shoots. Wait for edits.

AI video generation skips all that.

Generate product demo videos from simple text descriptions. No cameras. No crew. No location scouting.

Create social media clips without filming or editing skills. Just describe what you want. AI generates it.

Why This Matters Now

Your competitors are testing this. The ones who move first build video libraries while others are still scheduling shoots.

Video dominance used to require massive production budgets. Now it's accessible to every business.

What You Can Do

Generate product demos: Describe your product in action. AI creates the video.

Create social clips: Text descriptions become short-form video content for Instagram, TikTok, LinkedIn.

Test concepts fast: Multiple video variations in minutes instead of weeks. See what resonates before committing to expensive production.

Add AI B-roll: Stretch existing footage by generating supplementary clips. Fill gaps without additional shoots.

Grow video library: Consistent output without production costs scaling linearly.

The Reality

AI video isn't perfect. It's not replacing high-end productions yet.

But for product demos, social content, explainer videos, concept testing? It works now.

The gap between "I need video" and "I have video" just collapsed from weeks to minutes.

Jump in before your competitors do.

Did You Know?

NVIDIA became the world's most valuable company, driven almost entirely by demand for its AI chips — its GPU hardware powers the vast majority of AI model training globally, making it the essential infrastructure company of the AI era.

🗞️ Breaking AI News 🗞️

WordPress.com Launches Built-In AI Assistant

WordPress.com announced a built-in AI assistant that works directly inside websites.

Opt-in feature available now for WordPress.com users.

What Changed

Previously, WordPress users needed separate AI tools or plugins for AI assistance. External services. Different interfaces. Disconnected workflows.

WordPress.com now includes native AI assistant. Works inside the website editor. Understands site content and layout.

Make changes with natural language commands. No external tools needed.

How It Works

Natural language editing: Tell the AI what you want. "Make this section feel more modern." "Change site colors to be brighter and bolder." "Give me font options that feel clean and professional."

Layout adjustments: Add or modify sections. "Add a contact page." "Add testimonials section below this section."

Content updates: Rewrite content with different tone. "Rewrite my bio to sound more confident." Translate sections into other languages.

Editor functionality: AI acts as editor. Headline suggestions. Fact checks. Grammar and editing suggestions.

Collaboration: Available in block notes editor (WordPress 6.9). Type @ai followed by requests. AI provides answers with relevant links and citations.

Image generation: Leverages Google Gemini's Nano Banana models. Create new images or edit existing ones. Specify aspect ratios and image styles via "Generate Image" button in Media Library.

Requirements

Works with block themes only. Not classic themes. If you're using classic theme, assistant won't appear in editor.

Opt-in feature. Users must enable it manually in Settings under "AI tools."

Customers who purchase website with AI website builder get assistant enabled automatically.

Why This Matters

This brings AI directly into website editing workflow. No context switching. No external tools. No copy-paste between services.

WordPress powers 43% of all websites. Native AI assistant means millions of site owners get AI capabilities built in.

For users, this eliminates friction. AI understands site context. Knows site structure. Can make changes directly.

For competitors like Wix, Squarespace, this creates pressure to integrate similar AI features or fall behind.

What This Means

If you use WordPress.com, you can now edit sites conversationally. Describe what you want. AI makes changes.

If you build client sites, this speeds up common adjustments. Color changes. Layout modifications. Content rewrites.

If you're choosing website platform, native AI assistant becomes selection criteria.

Website editing is becoming conversational. Not clicking through menus. Not searching for settings. Just describing changes.

Over to You...

What's the first thing you'd ask WordPress AI to change on your site?

Hit reply and tell me what you'd test.

To AI-powered editing,

Jeff J. Hunter 
Founder, AI Persona Method | TheTip.ai

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