User control arrives for search advertising

Hey AI Enthusiast,

Google just rolled out collapsible ads on Search - letting users hide sponsored results while keeping the "Sponsored" label visible as you scroll through results pages.

The platform now groups all text ads under collapsible headers, adds "What's New" buttons for sports updates, and expands Discover feed with AI-powered trending previews across U.S., South Korea, and India.

Let me break down today's power prompt and community weekly wins first (then explain how hiding ads while keeping labels visible changes search advertising fundamentally...)

🔥 Prompt of the Day 🔥

Product Waitlist Email

Create One Excitement-Maintaining Update: Use ChatGPT or Claude
Act as a pre-launch specialist. Create one engaging waitlist update for [PRODUCT] launching soon.

Essential Details:

• Product Name: [What’s coming]

• Waitlist Position: [Their spot]

• Launch Timeline: [Expected date]

• Exclusive Perk: [Waitlist benefit]

• Product Update: [What’s new]

• Action Needed: [What to do]

Create one waitlist update including:

1. Status update subject

2. Position confirmation

3. Progress preview

4. Exclusive benefit reminder

5. Anticipation builder

6. Stay-tuned close

Instruction:
Maintain launch excitement.
Keep under 175 words total.

🎉 Win Wednesday 🎉

Weekly wins dropped in from three members.

Community members shipped actual work instead of just planning.

Here's what launched:

• Charles Janoah Policarpio: "Discovered Comet Browser & started using it: summarize & talk to YouTube videos, summarize product reviews, pull latest news, some autonomous web browsing tasks. Pretty crazy"

• Sara McClintock: "Oh some good things this week for sure!!! TONS!" - stacked multiple AI implementations back-to-back

• Leigh Valentine: "Starting to build a SAAS platform" - stopped planning, started coding

Everyone moved fast.

Charles found Comet Browser and immediately tested YouTube summaries, review analysis, news pulls, and autonomous browsing - no waiting.

Sara crushed multiple projects at once instead of perfecting one.

Leigh jumped straight into SAAS development rather than another strategy session.

Nobody waited for perfect conditions.

What did you ship this week?

🤔 Did You Know? 🤔

AI systems are detecting depression in teenagers through their Instagram posts by analyzing color choices, posting times, and face detection in photos.

🗞️ Breaking AI News 🗞️

Google now lets users hide search ads but keeps sponsor tags floating on your screen.

Updates ship collapsible advertising blocks, AI topic summaries, and sports news feeds after discovering people abandon cluttered results pages.

Here's what dropped:

• Tap "Hide sponsored results" removes ads while labels stick around - advertising vanishes but "Sponsored" tags trail your scrolling keeping disclosure requirements intact

• AI summaries sit between ad headers top and bottom - quick answers generated by AI get bookended with sponsor labels above and below

• Sports lookups spawn "What's New" feeds instantly - search any athlete or team for breaking stories and trending coverage hitting U.S. users soon

• Mobile Discover serves expandable AI previews - condensed topic cards bloom into full publisher links when tapped, live in U.S., South Korea, India

• Four-ad maximum bundles into one collapsible zone - consistent "Sponsored Products" branding spans Shopping and Search interfaces

People despise pages stuffed with advertising yet Google runs on ad dollars.

Their fix allows hiding promotional content while sponsor disclosure stays put - balancing clean interfaces with regulatory compliance.

Publishers take another hit - already bleeding visitors to AI responses, now watching paid placements disappear behind collapse buttons.

Strategic moves everywhere. Tech giants sprint toward minimal layouts while protecting advertising income through placement tweaks.

Mobile gets priority since tiny screens make ad overload unbearable causing bounce rates to spike.

Hiding your money maker shows Google believes user retention beats forcing impressions nobody wants.

Read everything here.

Over to You...

Do collapsible ads actually improve user experience or just make Google look less greedy while keeping the same revenue?

Hit reply and tell me what you think.

To cleaner searches,

Jeff J. Hunter & Valentin Molina
Founders, AI Persona Method | World's Largest AI Community (3.4M)