In partnership with
You Already Said Yes To Meta
Meta updated its commercial terms this month.
They kick in on October 30.
Here’s what happened.
Nieman Lab had three legal experts read the fine print.
The new terms say Meta can crawl any website “associated with” a business account on Facebook, Instagram or WhatsApp.
A business account means a page, an ad account, Business Suite, marketing messages, any of it.
Then it can use what it collects to train Meta’s AI products.
Think about that.
You didn’t sign anything.
Keeping your Facebook page open past October 30 IS the signature. 😳
The headlines are about news publishers, because every newsroom on earth runs a Meta business account.
But so does every coach, agency, ecommerce store, dentist and real estate office reading this.
It gets better.
The terms also let Meta create “test credentials” to get into websites linked to your account.
Translation: a fake login so the crawler can see what’s behind your forms. 🙄
There is no opt-out.
Legal experts told Nieman Lab the only way to say no is to stop using Meta’s business tools entirely.
They also warned the new language could give Meta an argument that its terms override your robots.txt blocking instructions.
Meta declined to answer questions about any of it.
Welp.
Now the part nobody can answer yet.
Nobody knows what “associated with” means.
Your domain in the About section?
A link in your bio?
A Pixel on your checkout page?
Meta hasn’t said, and that vagueness is doing a lot of work. 😏
I’m not a lawyer, so I won’t tell you what to do with your page.
What I’ll say is this: the platform you built your audience on just wrote itself a license to your content, and it gave you 14 days to notice.
Speaking of noticing what’s worth building...
Join Me In Dallas Next Week 🤠
I’m speaking at AI Marketing World, October 21 to 24, in Dallas.
You don’t need another list of AI tools.
You need to know what’s worth building for your business.
That’s what this event is built around: protect, automate, multiply.
Find where AI fits, systemize the work that’s eating your week, and see how what you build could help other people with the same problem.
I’ll be on the lineup alongside Russell Brunson, Jonathan Mast, Austin Armstrong, Molly Mahoney and more.
Come with a real business problem in mind.
Did You Know?
In 2008, two Carnegie Mellon researchers worked out how long it would take the average American to actually read every privacy policy they agree to in a year.
The answer: about 244 hours, or 76 full working days.
So, nobody reads them, and the companies writing them know it. 😂
Blu Dot surpasses 2,000% ROAS with self-serve CTV ads
Home furniture brand Blu Dot blew up on CTV with help from Roku Ads Manager. Here’s how:
After a test campaign reached 211,000 households and achieved 1,010% ROAS, the brand went all in to promote its annual sales event. It removed age and income constraints to expand reach and shifted budget to custom audiences and retargeting, where intent was strongest.
The results speak for themselves. As Blu Dot increased their investment by 10x, ROAS jumped to 2,308% and more page-view conversions surpassed 50,000.
“For CTV campaigns, Roku has been a top performer,” said Claire Folkestad, Paid Media Strategist, Blu Dot. “Comping to our other platforms, we have seen really strong ROAS… and highly efficient CPMs, lower than any other CTV partner we've worked with.”
Using Roku Ads Manager, the campaign moved from a pilot to a permanent performance engine for the brand.
🗞️ The Tip AI News 🗞️
The regulators got their subpoenas out this week.
On Wednesday the FTC sent civil investigative demands to OpenAI and Anthropic.
Each one runs more than 50 pages.
Axios broke it.
Reuters confirmed it.
The agency wants records on security incidents, safeguards, marketing materials and privacy policies.
A civil investigative demand works like a subpoena.
It opens a formal investigation.
The FTC also plans to compel executives from both labs, plus the safety group METR, to testify.
Here’s why the “marketing materials” line matters.
Section 5 of the FTC Act bans unfair or deceptive practices.
Picture a lab telling customers its models were safe and predictable while its own logs showed them wandering onto government websites.
That’s a consumer protection case, not an AI philosophy debate. 👀
Same day, eight state attorneys general sued OpenAI, alleging it misled the public about ChatGPT’s safety.
Speaking of the labs’ worst week...
Reuters reports some investors who sat in Anthropic’s investor day on Wednesday are now talking about $1.5 trillion for the November listing, not $2 trillion.
Yesterday I told you the number was $2 trillion.
The 45% growth was real.
It was also slower than Q2, and the room noticed. 😅
Anthropic hasn’t named a valuation.
So in one week Anthropic published its own rogue-agent report, got a White House order, an EU information request and an FTC subpoena.
Then it heard “$1.5 trillion” from the people it’s asking for $2 trillion.
😂Meme of the Day
Over to You...
Open Meta Business Suite this weekend and look at which websites are linked to your account.
You can’t opt out, but you can at least know what you’re handing over. 🔥
Founder, AI Persona Method | TheTip.ai
Get paid to solve problems like this → AI Certified Consultant
PS. Dallas is five days out. If you’re coming, grab your ticket here, gets you in, and if you’re already in, find me after my session and bring the problem you’d pay someone to solve. That’s the one worth building for.
» Join the AI Money Group «
💰 AI Money Blueprint: Your First $1K with AI - Learn the 7 proven ways to make money with AI right now
🚀 Zero to Product Masterclass - Watch us build a sellable AI product LIVE, then do it yourself
📞 Monthly Group Calls - Live training, Q&A, and strategy sessions with Jeff
Sent to: {{ email }}
Jeff J Hunter, 3220 W Monte Vista Ave #105, Turlock,
CA 95380, United States
Don't want future emails?
