Third-party apps arrive natively in ChatGPT

Hey AI Enthusiast,

OpenAI just launched apps directly inside ChatGPT - eliminating app switching with embedded functionality from Booking.com, Expedia, Spotify, Figma, Coursera, Zillow, and Canva accessible through conversational commands.

The platform now surfaces relevant third-party tools automatically during conversations, meaning users get Spotify playlists, Zillow apartment searches, or Figma diagrams without leaving ChatGPT or managing separate service subscriptions.

Let me cover today's power prompt and Tool Tuesday first (then show how embedded app ecosystems change how we interact with AI assistants completely...)

🔥 Prompt of the Day 🔥

Flash Sale SMS Alert

Create One Urgency-Driving Text Message: Use ChatGPT or Claude
Act as an SMS marketing specialist. Create one compelling flash sale text for [PRODUCT CATEGORY].

Essential Details:

• Sale Duration: [Hours available]

• Discount Amount: [Percentage off]

• Code Required: [Promo code]

• Stock Status: [Inventory level]

• Link Shortened: [URL]

• Opt-out: [Required text]

Create one SMS including:

1. Urgent Opener

2. Discount Highlight

3. Time Limit

4. Promo Code

5. Quick Link

6. Opt-Out Instruction

Instruction:
Maximum impact, minimum characters.
Keep under 160 characters total.

🤖 Tool Tuesday - OpenAI AgentKit 🤖

Your agent development just became visual workflow design without coding orchestration logic.

OpenAI launched AgentKit combining Agent Builder for drag-and-drop multi-agent workflows, Connector Registry for centralized data management, and ChatKit for embedding customizable chat interfaces directly into products.

Skip the months of custom development when visual tools already handle agent orchestration, tool connections, and frontend deployment automatically.

This consolidates agent building entirely.

Here's what's available now:

• Visual canvas replaces code-first orchestration letting teams design multi-agent workflows through drag-and-drop nodes with preview runs and version control

• Connector Registry centralizes data source management across ChatGPT and API providing admins single dashboard for Dropbox, Google Drive, SharePoint, Teams, and third-party MCPs

• ChatKit embeds customizable chat experiences into apps handling streaming responses, thread management, and model thinking displays matching your brand theme

• Evaluation platform includes datasets, trace grading, automated prompt optimization, and third-party model support measuring agent performance systematically

• Guardrails library protects against unintended behavior masking PII, detecting jailbreaks, and applying safety measures through modular open-source layers

This eliminates development bottlenecks completely.

Most teams spend weeks building custom orchestration, manual evaluation pipelines, and chat UIs before deploying functional agents to users.

AgentKit moved these functions into ready-to-use interfaces developers configure rather than build from scratch every time.

Ramp built buyer agents in hours instead of months. Canva saved two weeks embedding support agents. LY Corporation deployed multi-agent workflows in under two hours.

Development speed increased because teams iterate visually with product and legal stakeholders collaborating in same interface rather than translating requirements through engineering.

ChatKit already powers knowledge assistants, onboarding guides, customer support, and research agents for companies shipping production-ready conversational experiences.

Check it out 👉 HERE.

🤔 Did You Know? 🤔

Beekeepers are using AI to monitor hive health through sound analysis, detecting diseases and queen bee problems by identifying changes in buzzing frequencies.

🗞️ Breaking AI News 🗞️

OpenAI just turned ChatGPT into an operating system for third-party applications.

Starting Monday, users access Booking.com, Expedia, Spotify, Figma, Coursera, Zillow, and Canva directly inside conversations without opening new tabs or switching apps.

Here's what actually matters:

• Natural language commands summon apps mid-conversation - Say "Zillow, find apartments under $2000" and interactive maps appear with searchable listings you can discuss with ChatGPT

• Contextual intelligence surfaces relevant tools automatically - Request party playlist ideas and Spotify integration appears; ask about travel and Booking.com activates without explicit prompting

• Full UI rendering happens within chat responses - Videos pin to screen tops, interactive maps display property options, comparison tools function natively without external redirects

• Model Context Protocol standardizes third-party connections - Developers integrate once using MCP rather than building custom APIs for each potential AI platform

• Existing account authentication carries over - Premium subscribers access paid features directly through ChatGPT without managing separate logins across services

Distribution economics flipped completely.

Traditional app stores force companies to compete for discovery, convince users to download, and teach separate interfaces for each tool.

OpenAI embedded apps into existing conversations where people already work, giving developers instant access to ChatGPT's user base without acquisition costs.

The GPT Store failed because separate browsing interrupts workflow. Embedded apps succeed by appearing exactly when needed during natural tasks.

Privacy concerns linger around conversation access for third-party developers and selection criteria when multiple services compete - will DoorDash or Instacart appear when users request food delivery?

OpenAI claims user experience determines app surfacing but Instant Checkout integration and planned monetization suggest commercial relationships will influence which services get prominent placement.

Companies integrating early establish distribution before competition saturates embedded app marketplace and recommendation algorithms favor established players.

Over to You...

Ready to embed your app directly into ChatGPT conversations while the marketplace is still uncrowded?

Hit reply and tell me what service you'd integrate first.

To conversational distribution,

Jeff J. Hunter & Valentin Molina
Founders, AI Persona Method | World's Largest AI Community (3.4M)