Snap Launches Mobile AR

In partnership with

AR Effects Creation Tool

Hey AI Enthusiast,

Snap dropped Lens Studio apps for iOS and web - shifting how creators approach AR development by making professional-grade tools available on smartphones and browsers for the first time.

Users can now generate custom AR effects using text prompts and simple controls, opening up AR creation without needing desktop software or coding skills.

I'll share today's power prompt and creative insight first, then show you what this means for AR content creation...

🔥 Prompt of the Day 🔥

Contest Announcement: Use ChatGPT or Claude
Create one participation-driving contest post. Act as a social media specialist.

Essential Details:

  • Contest Prize: [What they win]

  • Entry Method: [How to participate]

  • Platform: [Where it runs]

  • Duration: [How long]

Include in the Contest Post:

  • Exciting Announcement Headline

  • Prize Description

  • Simple Entry Instructions

  • Contest Duration

  • Winner Selection Method

  • Legal Disclaimer Note

Instruction:
Focus on easy participation and an attractive prize.
Keep under 150 words total.

Marketing Monday

Value First Style

Selling too soon is the fastest way to be ignored.

Your email should scream "This is us" at a glance.

There's a better path forward.

Lead with education, inspiration, or entertainment first.

Answer questions before you ask for sales.

Make your list smarter with every message.

Use the 80/20 rule consistently in your content.

Avoid pitching in every communication.

Build trust through consistent value delivery.

Test different value approaches to discover what resonates.

Track how educational emails perform compared to sales-focused designs.

When every message feels valuable, conversions happen.

Value-focused content outperforms pitch templates every time.

Consistent educational delivery creates meaningful subscriber foundations.

Educational familiarity increases both trust levels and purchase decisions.

Smart marketers test value-driven elements within campaigns.

Behavioral data shows proper education generates higher response rates.

Messages with value progression save relationship-building time.

Trust recognition quality determines future engagement potential.

Properly crafted education dramatically improves message retention.

Over-pitching creates forgettable marketing experiences.

Balance consistency with authentic value expression.

Email relationship building requires strategic educational patience.

Value-first optimization continues delivering results rapidly.

🤔 Did You Know? 🤔

Estonia became the first country to integrate AI literacy into its national K-12 curriculum, requiring students to learn about prompt writing, ethical use, and automation’s impact on society.

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🗞️ Breaking AI News 🗞️

Snap just launched their experimental Lens Studio iOS and web apps with AR creation capabilities and mobile functionality.

Beyond a simple app release - Snap made a strategic move to expand AR accessibility while offering integration with AI-powered creative technology.

We're talking about:

  • Direct AR-powered lens creation using mobile devices (with web version available) on smartphone hardware without desktop software requirements

  • Mobile functionality with tools that generate effects, add Bitmoji characters, and browse templates compared to professional desktop solutions

  • Enhanced creator access with simple editing integration for diverse AR applications and creative expression

  • Developer-focused approach with professional desktop tools and mobile accessibility for commercial use boundaries

  • Experimental mobile release competing with Meta's discontinued Spark AR while maintaining professional development functionality

But here's what everyone's missing...

This mobile-first approach represents a major shift in how AR creation tools get positioned and utilized.

It's a complete change in the AR development landscape:

  • Creates a accessible environment for users moving away from professional-only AR development tools

  • Brings AR capabilities directly into mobile creation instead of relying on desktop software connectivity

  • Directly addresses skill barriers in the AR development experience

  • Prevents users from needing professional development knowledge while the platform handles complex AR processing

  • Signals preparation for a more comprehensive mobile AR ecosystem

Think about having an AR creation system that functions like a built-in creative assistant for all your mobile needs.

Your creative options now tied to mobile processing rather than just desktop-based execution.

Your AR capabilities expanded despite traditional development software limitations.

The mobile AR relationship just dramatically evolved.

Over to You...

Which AR effects would you create first with Snap's mobile Lens Studio?

Hit reply and let me know how you'd use AI-powered AR creation in your content strategy.

To creative AR possibilities,

Sent to: {{email}}

Jeff J Hunter, 3220 W Monte Vista Ave #105, Turlock,
CA 95380, United States

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