Control ChatGPT's personality completely

Hey AI Enthusiast,

OpenAI just added enthusiasm controls to ChatGPT.

Users can now adjust the chatbot's warmth, enthusiasm, and emoji use.

The options appear in the Personalization menu. You can set them to More, Less, or Default.

This is on top of existing tone controls like Professional, Candid, and Quirky that OpenAI added in November.

ChatGPT's tone has been an issue all year. OpenAI rolled back one update for being "too sycophant-y." Later, they adjusted GPT-5 to be "warmer and friendlier" after complaints that it was too cold.

Some academics and AI critics say chatbots' tendency to praise users creates addictive behavior and can negatively affect mental health.

But the real Marketing Monday lesson isn't about AI tone controls.

It's about why giving value without asking for clicks builds more trust than gated content ever will.

But first, today's prompt (then the strategy most brands get backwards...)

🔥 Prompt of the Day 🔥

AI Image Generation System

Act as an AI art direction specialist. Create one systematic prompt framework for generating [IMAGE TYPE] using [AI PLATFORM] that produces consistent, on-brand visuals at scale.

Essential Details:

• Image Purpose: [SOCIAL/ADS/BLOG/THUMBNAILS/PRODUCT/BRANDING]

• AI Platform: [Midjourney/DALL-E/Stable Diffusion/Ideogram/Flux]

• Brand Aesthetic: [VISUAL STYLE + REFERENCE EXAMPLES]

• Consistency Need: [CHARACTER/SCENE/COLOR/MOOD CONTINUITY]

• Output Quality: [RESOLUTION/FORMAT/FILE TYPE]

• Iteration Budget: [GENERATION ATTEMPTS PER IMAGE]

• Use Case Frequency: [DAILY/WEEKLY VOLUME]

Create one complete prompt framework including:

1. Base prompt structure template (reusable core format for all images)

2. Style consistency modifiers (keywords that maintain brand look)

3. Quality enhancement parameters (resolution, detail level, composition rules)

4. Negative prompt checklist (what to avoid in every generation)

5. Aspect ratio guide (platform-specific dimensions)

6. Batch generation workflow (process for creating variations efficiently)

7. Brand reference library (visual examples to include in prompts)

8. Iteration optimization (when to refine vs regenerate)

Output as: Complete prompt framework with templates, ready to generate consistent brand visuals.

✅ Marketing Monday ✅

Zero-Click Content Strategy: Why Giving Value Without Asking Pays More

Most brands demand clicks for everything.

Want the answer? Click here.

Need the template? Click here.

Curious about the solution? Click here.

That builds frustration, not loyalty.

The Shift

Sometimes giving value without asking pays more than gating content ever will.

Generosity builds goodwill that compounds.

What Zero-Click Content Actually Is

Zero-click content answers the question completely in the post itself.

No "read more" links. No landing pages. No email capture forms.

You give the full answer right there.

Why This Works

It builds trust immediately. When you answer completely without asking for anything, people remember that.

It reduces friction. No extra steps. No forms. No waiting for an email to arrive.

It creates obligation without resentment. People feel they owe you something, but they don't feel manipulated.

It increases reach. Platforms like LinkedIn, Twitter, and Instagram reward posts that keep people on the platform. Complete answers perform better algorithmically.

It differentiates you. Most people gate everything. Giving it away freely stands out.

When to Use Zero-Click Content

Answer common questions completely. The questions your audience asks repeatedly. Answer them fully in a post.

Provide frameworks and systems. Give the structure. Don't hide it behind a landing page.

Share templates and tools. Post them directly. Make them copy-paste ready.

Teach tactical how-tos. Step-by-step instructions. Right in the post.

The Trade-Off

You're giving away what others charge for or gate behind email captures.

That feels scary.

But here's what happens: People who get value for free become your biggest advocates. They share your content. They tag you. They recommend you.

That reach compounds over time.

When to Demand Clicks

Save click demands for deeper resources.

Long-form guides. Paid products. Consultation bookings. Tools that require accounts.

But for answering questions? Give it away.

Test This

Run the experiment.

Take your next piece of gated content. The lead magnet sitting behind an email form.

Post it completely on LinkedIn or Twitter. No gate. Just value.

Measure:

• Engagement (likes, comments, shares)

• Profile visits

• Follower growth

• DM inquiries

• Actual leads

Compare that to the email captures you got from the gated version.

Most people find zero-click content generates more qualified leads than gated content.

Because people who engage with your free value are pre-qualified. They already know you deliver.

The Principle

Free value creates obligation without resentment.

When you give something valuable without asking for anything, people want to reciprocate.

But they do it voluntarily. Not because you forced them to fill out a form.

That's the difference between manipulation and generosity.

What You Should Do This Week

Pick one piece of gated content. The template. The framework. The checklist.

Post it completely. No landing page. No email gate.

Give it away.

See what happens.

Zero-click content doesn't mean zero return. It means giving first, then letting the return come naturally.

Did You Know?

AI monitoring sewage systems can detect disease outbreaks in neighborhoods days before hospitals see increased patient visits.

🗞️ Breaking AI News 🗞️

OpenAI added new personalization controls to ChatGPT.

Users can now adjust: Warmth, enthusiasm, emoji use, headers, and lists.

Available in the Personalization menu. Options: More, Less, or Default.

Why This Matters

ChatGPT's tone has been controversial this year.

In early 2025, OpenAI rolled back an update because users complained the chatbot was "too sycophant-y"—overly praising and agreeable.

Later, when GPT-5 launched, some users said it was too cold and less friendly. OpenAI adjusted it to be "warmer and friendlier."

Now they're giving users direct control instead of trying to find one tone that works for everyone.

The Options

You can adjust:

Warmth: How friendly and personable the responses feel.

Enthusiasm: How excited or energetic the tone is.

Emoji use: How often ChatGPT uses emojis.

Headers: How often it uses section headers to organize responses.

Lists: How often it uses bullet points or numbered lists.

Each can be set to More, Less, or Default.

This Builds on Existing Tone Controls

In November, OpenAI added base style and tone options: Professional, Candid, and Quirky.

The new controls let you fine-tune beyond those presets.

The Criticism

Some academics and AI critics argue that chatbots' tendency to praise users and affirm their beliefs is a "dark pattern."

They say it creates addictive behavior and can negatively affect users' mental health.

By making users feel validated and praised, chatbots encourage overuse and dependency.

OpenAI's response: give users control over how much warmth and enthusiasm they want.

What This Means

OpenAI is acknowledging that one tone doesn't fit all use cases.

For professional work, you might want less enthusiasm and fewer emojis.

For creative brainstorming, you might want more warmth and energy.

For technical tasks, you might want minimal formatting and straightforward answers.

User control over tone is now a feature, not a bug.

Over to You...

Do you prefer ChatGPT to be more enthusiastic and warm, or do you turn that down for professional use?

Let me know what you set yours to.

To better AI interactions,

Jeff J. Hunter 
Founder, AI Persona Method | TheTip.ai

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