Instant TikTok advertising success today

Hi ,

TikTok just launched Smart+ for advertisers.

It's full campaign automation. You set goals. AI builds the ads, picks the creative, and optimizes everything.

Beta tests showed advertisers cut their acquisition costs by more than a third.

This is TikTok betting that media buyers want strategy, not execution.

But first, today's newsletter framework and personal AI tool (then see what Smart+ means for paid social...)

🔥 Prompt of the Day 🔥

AI Newsletter Introduction

Create one trend-sharing newsletter opener.

Act as an AI content curator. Create one engaging introduction for a weekly AI newsletter.

Essential Details:

Newsletter Focus: [AI TOPIC AREA] Audience Level: [BEGINNER/ADVANCED] Key Story This Week: [MAIN NEWS] Tools Featured: [WHAT'S COVERED] Reader Value: [WHAT THEY GAIN] Read Time: [ESTIMATED MINUTES]

Create one newsletter intro including:

Hook about AI development This week's highlight What readers will learn Tool of the week teaser Quick wins preview Read more encouragement

Build anticipation for AI insights.

🤖 Tool Tuesday 🤖

Clawdbot: AI That Actually Does Things

Most AI assistants just answer questions.

Clawdbot actually does work.

It's an open-source AI assistant that runs on your computer and executes tasks across your entire system.

You message it like a coworker. It handles everything a person could do at a desk.

What It Actually Is

Clawdbot is an AI assistant you install on Mac, Windows, or Linux.

It connects to chat apps you already use: WhatsApp, Telegram, Discord, Slack, Signal, iMessage.

You talk to it from your phone. It executes tasks on your computer.

The difference: It has full system access. It can read files, write code, run commands, control your browser, manage your calendar, send emails, check you in for flights.

Not "here's how you could do that." It does it.

How It Works

Install Clawdbot on your machine using a one-liner command.

Connect it to your preferred chat app.

Talk to it naturally. "Clear my inbox." "Check me in for my flight." "Find that document from last week."

It executes the task and reports back.

Persistent memory means it remembers your preferences, context, and past conversations. It becomes uniquely yours over time.

What Makes This Different

Most AI assistants are cloud services with limited access to your actual systems.

Clawdbot runs locally. Your data stays on your machine. You control what it accesses.

It's hackable and open-source. You can extend it with community skills or build your own. It can even write its own extensions.

Browser control: Opens sites, fills forms, extracts data.

System access: Manages files, runs scripts, executes commands.

Integration: Connects to Gmail, Calendar, GitHub, Spotify, Obsidian, Twitter, and 50+ other services.

Real Use Cases

Email management: "Unsubscribe me from promotional emails." It finds them and handles unsubscribes automatically.

Flight check-ins: "Check me in for my flight tomorrow." It logs into the airline, checks you in, sends you the boarding pass.

Calendar coordination: "Find a time this week when all three of us are free and schedule the meeting." It checks calendars and sends invites.

Document retrieval: "Find the contract we discussed last month." It searches your files and pulls it up.

Code execution: "Run tests on my app and fix any errors." It executes tests, identifies issues, writes fixes, opens pull requests.

Air quality control: One user connected it to their air purifier. It monitors biomarker data and adjusts air quality automatically.

The Technical Setup

Clawdbot works with Anthropic Claude, OpenAI GPT, or local models.

You provide API keys for the AI model you want to use.

Installation takes 5-30 minutes depending on your technical comfort level.

Non-technical users report getting it running successfully. Technical users extend it heavily with custom skills.

Community Reaction

Users describe it as "an iPhone moment" for personal AI.

One user: "After years of AI hype, I thought nothing could faze me. Then I installed Clawdbot. AI as teammate, not tool. The endgame of digital employees is here."

Another: "It's running my company."

Another: "Everything Siri was supposed to be. And it goes so much further."

Karpathy (former Tesla AI director): "Excellent reading thank you. Love oracle and Clawd."

What People Are Building

Custom meditation generator with TTS and ambient audio.

Flight search CLI with multi-provider support.

Automated Todoist task management.

Website builder controlled entirely from phone.

Health reimbursement submission automation.

Document search across multiple communication channels.

Proactive background task execution without prompting.

The Catch

This requires some technical setup. It's not a plug-and-play app.

You need to give it system access. That's powerful but requires trust in what you're installing.

It runs continuously on your machine. That uses resources.

API costs for Claude or GPT can add up if you use it heavily.

Who Should Use This

If you're technical and want an AI that actually executes tasks instead of just suggesting them, this is built for you.

If you need automation across multiple services and don't want to use fragmented tools, this consolidates everything.

If you value privacy and want AI running locally instead of in someone else's cloud, this gives you full control.

If you're comfortable with command-line tools and system-level access, you'll get the most out of it.

Availability

Clawdbot is open-source and free.

You provide your own AI model API keys (Claude, GPT, or local models).

Installation works on macOS, Windows, and Linux.

Community skills and documentation available at 👉 clawd.bot.

Over 200 testimonials from users describe it as the most useful AI tool they've used.

This represents what personal AI assistants become when you remove restrictions and give them actual system access.

Not a chatbot. A digital coworker

Did You Know?

Your home's AI assistant listens for specific breathing patterns that indicate illness and adjusts product recommendations accordingly, often before you realize you're getting sick.

🗞️ Breaking AI News 🗞️

TikTok Launches Smart+ Campaign Automation

TikTok announced Smart+, a fully automated campaign solution for advertisers.

This removes manual setup for ad campaigns entirely.

What Changed

Smart+ automates targeting, creative, placement, and budget optimization.

AI builds ad groups and ads based on best practices and campaign goals. No manual setup required.

Early closed beta results: 36% drop in cost per acquisition versus manual campaigns.

How It Works

Advertisers set campaign objectives: sales, traffic, app promotion, or lead generation.

Smart+ handles everything else:

Targeting: Define location, age, language. AI optimizes from there or you can switch to manual control.

Creative: AI selects best-performing assets from your library. Generates TikTok-ready videos from product URLs. Enhances existing content automatically.

Placement: Automatic placement merged with brand safety controls.

Budget: Automated Campaign Budget Optimization or manual bidding strategies.

The Three Core Benefits

Return on investment: AI-driven campaigns reach customers faster and achieve business goals more efficiently.

Return on effort: Fully automated workflow saves time. No manual ad group setup. No guesswork.

Return on creative: AI optimizes existing creatives or generates new ones from product catalogs to reduce creative fatigue and costs.

Smart+ Catalog Ads

For advertisers with product catalogs, Smart+ Catalog Ads converts static catalogs into optimized shoppable ads.

End-to-end automation paired with catalog intelligence.

Ads personalize dynamically based on shopper preferences and behaviors.

Works for commerce, hotels, flights, destinations.

Always-on engagement with high-intent shoppers.

Creative for Smart+

New feature: Auto-select creative.

Currently available only for Smart+ App campaigns.

Scans existing ads and eligible creator content from TikTok One.

Recommends best-performing creatives for your brand and campaign goals.

All creator content is pre-approved for ads. TikTok manages creator payment and logistics at no added cost.

Ad Preview in Ads Manager

Smart+ now lets advertisers preview every possible creative combination before it goes live.

Full visibility into what will actually run.

Makes it easier to spot errors, make changes, streamline approvals, and accelerate iteration.

Symphony Automation Integration

Smart+ features Symphony Automation—TikTok's generative AI tools integrated directly into campaigns.

Recommended Creatives: AI recommends which assets from your library will perform best. Generates TikTok-ready videos from product URLs.

Automatic Enhancements: Optimizes existing assets in one click. Improves video and image quality. Resizes for vertical format. Refreshes music or hooks. Translates and dubs content into 50+ languages.

Smart+ App Campaigns

Flexible bidding strategies: Maximize installs or optimize for specific outcomes like ROAS.

Target ROAS and Cost Cap deliver precise optimization to hit targets efficiently.

Near real-time conversion reporting for iOS gives unmatched visibility into performance.

Smart+ Lead Generation

Multiple pathways to capture interest: Instant Forms, Web Forms, Messaging, Call Ads, Automotive Ads.

Deep funnel optimization increases lead quality and deeper-funnel conversions.

Cost Cap bidding aligns spend with performance goals for efficiency at scale.

Campaign Structure

Build campaigns with up to:

30 ad groups per campaign 30 asset groups per ad group 50 creatives per asset group

Pair text with specific creatives and drive traffic to multiple URLs.

Reporting & Operations

Enhanced creative-level reporting analyzes performance across three dimensions: Creative, Text, Enhancement.

Identify winning creative combinations.

Ad-level view provides clear performance visibility at both asset group and individual creative levels.

Efficiency Tools

Smart+ now includes time-saving features from manual campaigns:

Duplication Draft mode Automated rules Bulk editing

Brings familiar control to automated workflows.

Why This Matters

TikTok is betting on full automation as the future of paid social.

Manual campaign setup is time-intensive. Smart+ removes that entirely.

For advertisers, this means:

Faster campaign launches Lower cost per acquisition Reduced creative production costs Less manual optimization work

The 36% CPA drop versus manual campaigns shows automation delivers measurable performance gains.

For the industry, this signals a shift. Paid social platforms are moving toward AI-managed campaigns where advertisers set goals and AI executes everything.

What This Means

If you're running TikTok ads, Smart+ likely outperforms your manual campaigns while requiring less work.

If you're managing paid social, expect other platforms to follow TikTok's automation model.

If you're in creative production, AI-generated and AI-enhanced content is becoming standard in paid campaigns.

The role of media buyers shifts from campaign execution to strategy and goal-setting. AI handles the tactical work.

Smart+ is available now to TikTok advertisers globally.

Over to You...

Does restricting Grok to paying users actually solve anything or just create a paywall for creating harm?

Let me know your take.

To balancing AI freedom and safety,

Jeff J. Hunter 
Founder, AI Persona Method | TheTip.ai

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