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NEWS THAT PAYS OFF

Nvidia Had No Plan B

On Monday I told you Nvidia’s founder had run the company for 33 years without a succession plan anyone could name.

Thursday the board had to write one in a morning.

Here’s what happened.

Jensen Huang resigned as president, CEO and board member, effective immediately.

The announcement came four days after the board opened its investigation and said it had confidence in him.

CFO Colette Kress is now interim CEO and keeps the CFO job too.

She has run Nvidia’s finances since 2013.

Harvey Jones, a director since the company’s first year, becomes its first-ever board chair.

The search for a permanent CEO covers people inside and outside the company.

Kress’s first public line was a promise to build on “the extraordinary foundation Jensen created over the last 33 years.”

Here’s how the market took it.

Nvidia fell nearly 14% during the day and closed down 4.3% at $166.19.

CBS puts the value lost since last Friday’s close at almost $500 billion. 💰

Tuesday the company reports earnings with an interim CEO on the call.

Think about that.

The most valuable chip company on earth just did its succession planning in public, in one week.

In October Huang told Bloomberg he hoped the next CEO was already inside the company.

He never said who.

One analyst told CNBC that gap made the stock “uninvestable.”

Let me explain why this is about you.

Most small businesses run the same way Nvidia did, with less money.

One person holds the logins, the client relationships and the way things get done.

If that person is out on Monday, the business finds out what it doesn’t know.

You don’t need a board to fix that.

One page will do.

WHAT TO DO TODAY

  1. Name who makes decisions if you can’t, and for how long.

  2. List where the logins, bank access and client list live, and who else can open them.

  3. Write down the five tasks only you know how to do, step by step.

FREE PROMPTS

The Brand Style Guide Prompts

Two free prompts that turn AI into your graphic designer and produce a full brand style guide.

Write the look down once. Then anyone can make it look like you.

DID YOU KNOW?

In 1985 Apple’s board backed its CEO over Steve Jobs, and Jobs left the company he had co-founded.

Apple brought him back in 1997.

Some founders turn out to be the succession plan. 🍎

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Even the one repetitive task you've been meaning to fix can now run itself, no code required. Customers using it are already seeing the difference. 

This isn't the CRM you have to work hard to figure out. It's the one already working before you log in.

 🗞️ THE TIP AI NEWS 

AI assistants are sending customers to fake brand sites

AI assistants are sending customers to fake versions of real brands.

That’s the finding from Scrunch, a company that tracks how brands show up in AI answers.

It checked ChatGPT, Perplexity, Gemini, Google’s AI Overviews and AI Mode, and Microsoft Copilot.

17% of Fortune 500 companies had an impostor website cited in an answer.

Here’s the worse number.

In three out of four answers that cited a known impostor, the AI presented it as the brand’s official site.

Scrunch estimates more than 1 million AI answers a year cite sites impersonating real brands.

Its CEO says they show up on questions about refunds, cancellations, account logins and support.

Translation: the moments when your customer is about to type in a password or a card number.

One caveat.

Scrunch sells a tool that detects these impostors, so treat the numbers as a vendor’s count.

The check costs you nothing, though.

Ask three AI assistants for your company’s official website, support contact and refund process.

Click every link they give back.

Speaking of last month…

Reddit’s CEO said Google’s AI answers had stopped sending it visitors.

Now the AI answers are sending some of those visitors to someone else. 👀

⏰ WHERE I’LL BE 

JAN 19 & 20 · MIAMI

Epic Marketing Summit

I’m on the Humans + AI panel, on how founders use AI Employees to grow without more hours.

Early bird pricing ends tomorrow, Saturday, at 11:59pm ET.

Over to you…

Write that one page this weekend and hand it to the person who would need it.

Nvidia’s board got four days of warning, and most of us would get none. ⏳

Jeff J Hunter

Jeff J Hunter

Founder, AI Persona Method
Editor, TheTip.AI

PS. Next week has three dates: Nvidia reports Tuesday under an interim CEO, Anthropic prices Wednesday night, and ANT is expected to trade Thursday.
Those three days decide how the AI trade ends the year.

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