OpenAI drops macOS app

Hi ,

Codex now has a native macOS app.

OpenAI's agentic coding tool works with multiple AI agents in parallel. Set automations to run in the background on schedules. Review results when you return.

Built on GPT-5.2-Codex, their most powerful coding model.

Available now on macOS.

This is OpenAI catching up to Claude Code and Cowork.

But first, today's client targeting framework and all-in-one creative tool (then see what Codex's new app means for AI coding...)

🔥 Prompt of the Day 🔥

Ideal Client Avatar Creator: Use ChatGPT or Claude

Act as an expert Consumer Psychologist and Business Strategist.

Your goal is to help me define my Primary Ideal Client Avatar (ICA)—the "Dream Client" who is the easiest to convert, the most profitable, and receives the highest value from my offering.

Essential Details:

• Industry/Niche: [YOUR SECTOR]

• Core Offering: [PRODUCT/SERVICE]

• Specific Pain Point: [WHAT THEY STRUGGLE WITH]

• Desired Outcome: [WHAT THEY WANT]

• Price Point: [YOUR PRICING LEVEL]

• Current Marketing: [WHERE YOU REACH THEM]

Create one deep-dive ICA profile including:

• Psychographic Deep-Dive (secret fears, daily frustrations, internal narrative about their problem)

• Behavioral Triggers (specific event that makes them finally look for a solution)

• Decision Criteria (top 3 factors they use to judge if a solution is "worth it")

• Demographic Snapshot (age, income level, professional status that aligns with your pricing)

• Objection patterns (what makes them hesitate before buying)

• Value perception (how they measure ROI on solutions like yours)

If anything is unclear or you need additional details to improve your response, please ask me for clarification.

Define your dream client precisely.

🤖 Tool Tuesday 🤖

Freepik Spaces: All-in-One Creative Suite

Creative teams juggle 10+ tools for AI generation, editing, stock assets, and upscaling.

Freepik Spaces consolidates everything into one platform.

What It Is

All-in-one creative suite with AI generation, pro editing, and stock assets.

700,000+ paying customers.

Integrates all top AI models: Runway, Google Veo, MiniMax, Kling, Flux, ChatGPT, ElevenLabs, Magnific.

Core Features

Generate AI images, videos, and audio using all major models without switching platforms.

Edit images with built-in professional tools.

Upscale images to 10K, videos to 4K with Magnific and Topaz.

Access 250M+ premium stock assets: photos, vectors, templates, icons, music.

Train custom AI models on your brand for consistent output.

Why This Matters

No more switching between tools or managing multiple subscriptions.

Marketing teams generate visuals, edit them, and upscale for print in one place.

Agencies train brand-specific AI models and generate on-brand content at scale.

Designers generate with AI, refine with pro editing, and upscale for delivery without exporting between platforms.

Pricing

Individual: €3.75/month (billed annually)

Business: €70.53/user/month (billed annually) - includes legal indemnification for AI content

Enterprise: Custom pricing with full legal rights over AI-generated content

Who This Is For

Creative teams tired of managing too many subscriptions.

Agencies generating branded content for multiple clients.

Marketing departments wanting generation, editing, and stock in one workspace.

Available now at 👉 freepik.com/spaces.

Did You Know?

AI examining Renaissance paintings found that artists hid mathematical equations in brush stroke patterns that weren't discovered for centuries.

🗞️ Breaking AI News 🗞️

OpenAI Launches macOS App for Codex Agentic Coding

OpenAI announced a new macOS app for Codex, its agentic coding tool.

The app integrates multiple agents working in parallel with background automations and agent skills.

Available now on macOS.

What Changed

Codex started as a command-line tool in April 2025, expanded to web interface in May 2025.

Now it's a native macOS app with agentic capabilities.

The app works with multiple AI agents simultaneously. Agents run independently on coding tasks without constant human oversight.

Set automations to run in the background on automatic schedules. Results get placed in a queue for review when you return.

Select different agent personalities—from pragmatic to empathetic—depending on your working style.

The Model Behind It

Built on GPT-5.2-Codex, OpenAI's most powerful coding model.

Launched less than two months ago.

CEO Sam Altman: "If you really want to do sophisticated work on something complex, 5.2 is the strongest model by far. However, it's been harder to use, so taking that level of model capability and putting it in a more flexible interface, we think is going to matter quite a bit."

Performance Context

GPT-5.2 holds the top spot on TerminalBench, which measures how well AI handles command-line programming tasks.

But agents from Gemini 3 and Claude Opus logged roughly equivalent scores—lower, but within margin of error.

SWE-bench results (tests AI's ability to fix real-world software bugs) show no clear advantage for GPT-5.2.

Agentic use cases are difficult to benchmark effectively. State-of-the-art models can vary significantly in user experience even with similar benchmark scores.

Why OpenAI Built This

Agentic software development has become the trend—epitomized by Claude Code and Cowork apps.

OpenAI has been gradually building Codex but needed to catch up to competitors on the agentic interface.

The company hopes GPT-5.2-Codex combined with the new app will tempt Claude Code users to switch.

The Speed Claim

Altman: "You can use this from a clean sheet of paper, brand new, to make a really quite sophisticated piece of software in a few hours. As fast as I can type in new ideas, that is the limit of what can get built."

This positions Codex as a rapid prototyping tool, not just a coding assistant.

Why This Matters

AI coding tools are converging on similar features: multi-agent systems, background automation, agent personalities, agentic workflows.

The differentiation comes down to: Which model performs best in practice? Which interface feels most productive? Which integrates best with existing workflows?

OpenAI launching a macOS app signals they're taking the agentic coding space seriously after competitors (Anthropic with Claude Code and Cowork) moved faster.

For developers, this means more options. GPT-5.2 may work better for some use cases. Claude Opus for others. Gemini 3 for others still.

For OpenAI, this is about not losing ground in a category (developer tools) where they were early but got passed by competitors on user experience.

What This Means

If you're coding with AI, you now have native macOS apps from both OpenAI (Codex) and Anthropic (Claude Code).

If you're evaluating which to use, benchmark scores don't tell the full story. Try both and see which feels more productive for your workflow.

If you're already using Claude Code, OpenAI is betting GPT-5.2's power combined with the new interface is worth switching.

The agentic coding category is heating up. Expect more features, better models, and tighter integrations as companies compete.

Over to You...

Have you built anything with AI coding tools or still writing everything manually?

Hit reply with what you've shipped.

To AI-powered development,

Jeff J. Hunter 
Founder, AI Persona Method | TheTip.ai

NEW: “AI Money Group” to Learn to Make Money with AI