Notion told customers this week that some of their AI chats are in the hands of attackers.

Its own systems weren’t breached.

Here’s what happened.

Notion uses a company called Fireworks AI behind the scenes.

Fireworks ran some of the open-weight models inside Notion AI.

It also processed stored chats for Insights, the feature that shows admins how their team uses AI.

In October attackers got into Fireworks.

On November 2 Fireworks told Notion the exposed dataset held only synthetic test data.

Six days later it confirmed a second dataset.

That one held real Notion AI chat transcripts. 😳

Fewer than 1% of Notion workspaces are affected.

Most of the transcripts carry no label tying them to a person or a company.

They still contain whatever people typed.

Notion’s advice to affected customers: “We recommend that you treat this data as if it were exposed.”

Here’s the line that should bother you.

Fireworks had contractually committed to zero data retention for Notion’s data.

The transcripts were sitting in its storage anyway.

Think about that.

A contract said nothing would be kept.

Something was kept.

Notion has switched off Insights and stopped running models through Fireworks.

Fireworks serves roughly 10,000 businesses, Uber and Shopify among them, according to Forbes.

Let me explain why this is your problem even if you’ve never opened Notion.

Last week it was Binance, where the door was an internal AI tool with the keys to everything.

This one is quieter and closer to home.

Every AI feature you use sits on a chain of companies you never picked.

You chose the app.

The app chose a model host.

Your chats went wherever the last company in that chain put them.

What to do today:

Speaking of what stays yours...

What you type into someone else’s tool lives wherever they put it.

How your business does the work lives in your head, and that part is still yours.

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A prompt tells Claude what to do once.

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